Lusters Pink Celebrates New Look with “Pink Palooza” Event in Chicago

A weeks ago,  I was invited to Luster’s headquarters here in the Chicago for the Pink Paloozaevent.   The event was held to celebrate the the new Pink Package Refresh. That’s right, Luster’s Pink has received a makeover and we were in the house to get a first hand look. In a day and age where marketing is King, it’s nice to see the new and upgraded Pink brand. Luster’s Pink has been around for ages, in fact my grandmother used it on my hair when I was a kid, so to see that they have expanded their offerings for both relaxed and natural hair girls makes me happy. In a time where it seems like most beauty brands are pitting natural hair against relaxed hair, Lusters has found away to be inclusive of all women. I had a blast learning about what the brand has in store for the future and I look forward to Luster’s Pink go to the next level.

Below, I present to you  Luster’s latest and greatest products which not only includes new packaging but also includes new Shea Butter and Coconut Oil products.

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The new Pink Shea Butter Coconut Oil line includes sulfate-free Shea Butter Coconut Oil Shampoo, Conditioner, Hot Oil, Edge Smoother Gel and Silkening Sheen Spray. All of which help to manage split ends, hair breakage and dry scalp. I was excited to learn that Luster’s has also added Natural Oils to their product offerings. The line included: Apricot, Tea Tree, Jojoba & Grapeseed, Tea Tree and Castor Oils that can be used on both your hair and skin.

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Overall, I’m so happy to see how far Luster has come! I will definitely be playing around with the new products so I can report back to you guys! I can’t wait to get my hands on those new oils, everyone knows I’m obsessed with using oils in my hair and on my skin, so I’ll definitely be checking those out. Be on the lookout: Luster will be hosting a series of national events to give women the ultimate beauty experience. I’ll report back when I learn more, however all of the products are available for purchase wherever your buy your Luster’s Pink products.

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Special thanks to JustFab for my coat and boots, check them out here.

About the author

Raijean Stroud

Fashion, beauty & lifestyle blogger based in Chicago and founder of, Swa-Rai Media Group and Bleeding Heart Project. Launched in 2010, Swa-Rai discusses a range of topics including: fashion, beauty and lifestyle experiences which includes travel, tech, family, dining and so much more! When not in Chicago, Raijean can be found traveling around the country covering some of the hottest events! She can be spotted in places such as New York for covering events such as Mercedes Benz New York Fashion Week, Las Vegas for CES (Consumer Electronics Show), LA for Lucky FABB and more! When she's not traveling she's in Chicago, interviewing celebrities and covering exclusive events.

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