You guys already know how I feel about Breast Cancer Awareness Month given that my favorite aunt battled the ugly disease for over a year. If you didn’t read my post, read about it here. Well, I’m back to tell you about how P&G is supporting Breast Cancer Awareness month and spreading the word about early detection. Yes, it’s true one of the keys to treating this disease is to detect it as early as possible! My aunt was a true witness that early detection is really the key!
Here are some facts:
- One in eight women will get breast cancer in her lifetime. One in eight. That is equivalent to an inner circle of girlfriends or the women in an extended family. While breast cancer rates are lower among non-Caucasian women, death rates are higher among African American and Latina women. In fact, every hour and a half a Latina woman dies of breast cancer in the United States.
- Early detection is the best defense against breast cancer. The earlier breast cancer is detected, the higher the survival rate. In fact, when detected during the early (localized) stage – the five year survival rate is 98 percent.*
This year, the P&G Breast Cancer Awareness Campaign has partnered with The National Breast Cancer Foundation (NBCF) to not only educate women, but also the men in their lives, about the importance of early detection. Ladies, you can help save lives by spreading the message that early detection is the best defense in the fight against breast cancer, and creating and following an early detection plan while encouraging others to do the same. Gentlemen, this October, decide when your “day of action” will be and encourage the women in your life to take action and create an early detection plan.
You can visit http://www.pgeveryday.com/bca to hear P&G employees’ inspiring stories about moments made possible in their lives due to early detection and download the NBCF’s Early Detection Plan App, available throughout the month of October.
*National Cancer Institute
About P&G’s Contribution to the National Breast Cancer Foundation
The 2013 P&G Breast Cancer Awareness campaign will help save lives by making a $500,000 donation to The National Breast Cancer Foundation (NBCF). Since 2008, P&G has donated more than $2.1MM to the NBCF to help save lives through early detection awareness and education. More than 80 percent of all donations to the NBCF go to programs that benefit women.
Since, I’m a huge support of Breast Cancer Awareness and P&G products, I want to offer a giveaway to my lovely readers. Enter below to win a basket full of pink goodies from P&G; brands included from brands including Crest, Pantene, Secret, Scope, Swiffer and Venus.