Fashion Featured

Swa-Rai Picks: J.C. Penney’s First Designer Collaboration with Duro Olowu

While in New York, I got a chance to attend the Daily 10 Magazine Anniversary Party! One of the events included a preview of the JCP Duro Collection Preview! I loved all the collection and wanted to show my readers what JCP has been up to! This collaboration marks the first time the department store has paired with a designer.

Not Familiar with Duro Olowu? He is an Nigerian-born London-based designer, known for using bold colors and prints! I don’t think I saw anything in the Duro Collection priced over $100. The collabroation is set to debut March 1, 2013! To preview the collection see below!

JCPenney Duro Olowu Collaboration

Duro is definitely not afraid to mix elements and color!JCPenney Duro Olowu Collaboration

The dress in the middle is perfect for spring! JCPenney Duro Olowu Collaboration

I would definitely rock looks #1 and #2.JCPenney Duro Olowu Collaboration#2 is dope minus the shoes…lol
JCPenney Duro Olowu CollaborationHere are my favorites from the collection… (I’m still waiting to hear back on whether or not the collection will include plus sizes!)

JCPenney Duro Olowu CollaborationThe collection even includes jewelry, accessories and home goods.

JCPenney Duro Olowu Collaboration

These vases are seriously giving me life!!JCPenney Duro Olowu CollaborationAre you excited for this collaboration? Will you be making any purchases?

Images: JCP, Swa-Rai

About the author

Raijean Stroud

Fashion, beauty & lifestyle blogger based in Chicago and founder of, Swa-Rai Media Group and Bleeding Heart Project. Launched in 2010, Swa-Rai discusses a range of topics including: fashion, beauty and lifestyle experiences which includes travel, tech, family, dining and so much more! When not in Chicago, Raijean can be found traveling around the country covering some of the hottest events! She can be spotted in places such as New York for covering events such as Mercedes Benz New York Fashion Week, Las Vegas for CES (Consumer Electronics Show), LA for Lucky FABB and more! When she's not traveling she's in Chicago, interviewing celebrities and covering exclusive events.

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