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Event: Bloggers and Brands Summit 2012 is my baby but more importantly it’s my business! Some people blog for fun but this is what I do. I’m always looking to create new partnerships with others and that’s why I will be attending this years BB Summit (Bloggers and Brands).

If you are looking for ways to take your brand to the next level, then this conference is for you! I will be there and I hope to see you! Check out the agenda and workshop information below and to purchase your tickets go here!

8:00-9:00 Check-in and breakfast
9:00-9:15 Welcome
9:15-11:30 Panel I: Blogger and Brand Relationships–Taking It To The Next Level
11:30-12:30 Networking/lunch
12:30-1:30 Social Media Laws
1:30-2:00 Break/Networking
2:00-4:00 Panel II: Bridging the Gap Between Traditional and Social Media
4:00-4:30 Break/Networking
4:30-5:30 Amplify Your Brand!
5:30-6:00 Drawing/Goodbyes
7:00 After Party w/ food

Panel I: Blogger and Brand Relationships–Taking It To The Next Level: After a trend shift, bloggers are suddenly more than amplifiers for brands via reviews, sponsored posts, and the “Ambassador” title. They are now being brought into the fold and have become partner allies in marketing by providing feedback, running programs, and even becoming Community Managers. The terminology has become muddled. How do brands see Ambassadors and Community Managers, and how do bloggers position themselves when trying to partner with a brand? What’s next?

Moderator and Brand & Blogger speakers TBA

Panel II: Bridging the Gap Between Traditional and Social Media – Over the past couple of years, there has been a disconnection between professional journalism and bloggers who are trying to help tell the story. In this panel, we will explore what bloggers can do to bridge the gap by blogging with integrity and responsibility, and work with the media as allies.

Moderator and Expert Speakers TBA

Presentation: Social Media Laws
Did you know that hosting a simple giveaway could potentially get you into trouble? Are you paying your taxes appropriately?  Get informed on current rules and laws that apply to your blog and other social networking platforms. Learn what brands and bloggers can and can’t do when it comes to working together to stay on the safe side.

Expert Speaker: Liza Barry Kessler  – Social Media & Privacy Lawyer

Presentation: Amplify Your Brand
Have you thought about your brand potential and where you see yourself a few years from now? It doesn’t just happen. Andrea will inspire you to stretch your mind and flex your brand muscles to surpass even your own expectations. You’ll leave energized and ready to rock and roll!

Expert Speaker:  Andrea Metcalf  – Healthy Lifestyle Spokesperson, Author, Fitness Expert

About the author

Raijean Stroud

Fashion, beauty & lifestyle blogger based in Chicago and founder of, Swa-Rai Media Group and Bleeding Heart Project. Launched in 2010, Swa-Rai discusses a range of topics including: fashion, beauty and lifestyle experiences which includes travel, tech, family, dining and so much more! When not in Chicago, Raijean can be found traveling around the country covering some of the hottest events! She can be spotted in places such as New York for covering events such as Mercedes Benz New York Fashion Week, Las Vegas for CES (Consumer Electronics Show), LA for Lucky FABB and more! When she's not traveling she's in Chicago, interviewing celebrities and covering exclusive events.

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