Skechers has teamed up with Kim Kardashian and Kris Jenner to be the new faces for the brand. The campaign which is set to start in 2011 with include various advertising an in-store appearances. According to Skechers “Shaping Up With The Kardashians” mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.
“My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness,” said Kim Kardashian. “Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.”
I would love get my hands on the crystal encrusted pair, ya’ll know I love sparkly things!!
photos courtesy of Skechers