This lifestyle blog is dedicated to all the fashionistas of the world…

My goal is to feed your style fetishes, follow me on this journey…
I’m open to any and all ideas…
We’re going to talk about shoes, clothes, make-up..whatever..
I’m going to review some of my favorite businesses, products, restaurants..etc
So if you know of a business that should be featured send me an e-mail
Got something you want to see on the blog..
Let me know!


About the author

Raijean Stroud

Fashion, beauty & lifestyle blogger based in Chicago and founder of, Swa-Rai Media Group and Bleeding Heart Project. Launched in 2010, Swa-Rai discusses a range of topics including: fashion, beauty and lifestyle experiences which includes travel, tech, family, dining and so much more! When not in Chicago, Raijean can be found traveling around the country covering some of the hottest events! She can be spotted in places such as New York for covering events such as Mercedes Benz New York Fashion Week, Las Vegas for CES (Consumer Electronics Show), LA for Lucky FABB and more! When she's not traveling she's in Chicago, interviewing celebrities and covering exclusive events.

Add a Facebook Comment


  • Great site soror classy and user friendly. I reside in Indianapolis Indiana but I am from Northern Indiana my hometown is ablout 45mins from downtown chicago. I would like to know about some nice mini vaction things to do in chicago in the summer.

  • hey, rai i like the sight not really as you know too much into fashion more of a casual type of girl, but looks like you will be covering a variety of things so i will be checking your blog more often. You got me with them cupcakes. You know i am a fat kid that looks the sweets…LOL

  • Luv the site:-) Im actually looking for a cute danty silver necklace w/ a heart charm. Any suggestions?

    Steph Coleman

Leave a Comment

CommentLuv badge